KATIE
BOYD
Marketing + Content + Product
About Me
I'm a marketer, a content creator, and a product innovator.
I love start-ups and difficult challenges.
I'm drawn to companies that aim to do well... and do good.
I'm also a (slow) half-marathon runner, voracious reader, board member at San Mateo Foster City Education Foundation, and owner of a pitt-mix rescue dog. I live in the San Francisco Bay Area with my husband and two sons.
Ask Me About
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Early stage startups in EdTech, Health & Wellness, and the Longevity Market
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Marketplaces (B2B and B2C)
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Helping with user research to identify key pain points & understand user personas (I don't lead quant/qual research but can help build a strategy fueled by it)
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Identifying key value proposition/key messaging points for different personas
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Refining product-market fit to lower CAC
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Sales enablement -- decks, one-sheets, outreach email sequences
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Website strategy & copy
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Boosting LTV & NPS by developing content roadmaps that engage and retain users over time (social, video, audio, email)
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Building content operations & editorial calendar processes to scale and manage a large volume of content
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Building a content team -- defining roles, establishing career ladders, recruiting for employees or contractors
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Assisting with quarterly strategic planning for the business, defining and prioritizing KPIs, creating shared roadmaps to track team progress through the quarter
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Assisting with strategy for board and investor communication, building board decks, pitch decks, assisting at board meetings